PHOTO: ANJELIC OWENS  https://www.elsianjelic.com/

ON MY PERIOD

GRAPHIC DESIGN

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Honing in on an artistic experiment, Elena Petrovska wrote every poem in this collection while on her period over the course of about the same time it takes to pop out a baby. With each poem, she swiftly touches on what it means for her to be a woman - especially one on her period. Elena has flipped the switch and allowed herself a pleasurable experience of writing poetry during a stereotypically painful and not-so-pleasurable time-of-the-month. She embraces the roller coaster of emotions and physical sensations. Out of pain, art is born. While receiving confirmation over the course of nine months that she is not pregnant, Elena Petrovska pushes out life and gives birth with her words.

 

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Working closely with the client, Erin designed the cover graphic, layout iterations, business cards, and merchandise for On My Period, a book of poetry currently available for purchase at Barnes & Noble and Amazon.com. While standing around her kitchen table, the client drew a red silhouette of a woman on her literal kitchen cabinets and told Erin that her dream cover would combine that silhouette with a blood splotch, visually representing the experience she had while writing the book. Through close collaboration and many iterations, Erin designed the book's graphic assets and adapted them into merchandise, including keychains and earrings that she personally fabricated.

 

BUSINESS CARDS

© 2019 by ERIN LEE CARMAN